Visual Storytelling for adidas homefit















For this project during my training, I created a fictional product line extension for adidas called "adidas homefit," dedicated to home fitness. I developed a complete marketing campaign around a yoga mat, the centerpiece of this new collection. The challenge was to stay true to the brand's identity while adapting it to the home wellness universe. My project includes a two-part video: a packshot highlighting the product design and features, followed by an action sequence showing the mat in real-use situations. I also created posters to complement the campaign. A project where generative AI allowed me to create cohesive and impactful visuals.













For the poster component of this campaign, I explored several creative directions. I developed three distinct setting proposals, each offering a different atmosphere and positioning for the adidas homefit yoga mat. After analysis, I selected version 2, which presented the best balance between adidas' athletic identity and the zen atmosphere necessary for yoga. From this main concept, I created several variations for different formats and uses, ensuring visual consistency while adapting the message to various consumer touchpoints.